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The best way to approach your audience - Tobias Leenaert

Communication is decisive for a vegan or an animal rights activist. Tobias Leenaert explains in this video the most important element that he has learned after many years of activism. He founded the organization EVA (Ethical Vegetarian Alternative) in Belgium more then 15 years ago and then became one of the co-founders of ProVeg International.
"In terms of approaching the public, I think one of the most important things, something that I always recommend to activists, is they have the ability and practice being in another person's shoes. Understanding what its like for the other person to listen to us. And to hear us and to perceive us. One principle that I have is called YANYA: "you are not your audience". You are not the audience that you want to reach. The people that you want to reach are different from you. And that's something very important to realize. It's important to realize that it's not because you watch "Earthlings" and you became vegan that the other people will. It's not because you find this or that  argument credible that other people will. Other people may be entirely different from you, in terms of their food tastes, their education, their culture, their financial capacities, their health, their allergies. And so many different things and we have to realize that. We have to realize that what works for us, may not necessary work for the other people. The first thing, I think, is imagining what its like to be them, as well we can. And from there there is much more possibility of dialogue".
This video was realized during the International Congress VegMed 2018 in Berlin.
This is a video of the web-tv Veggie Channel.
Director: Massimo Leopardi

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VegMed 2018

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