What is the reason of eating animals, despite what the animal agriculture implies? Melanie Joy, a social psychologist of international renown, explains what is Carnism.
Dr. Melanie Joy: "Carnism runs counter to core human values, values such as compassion and justice. Meat can not be produced without killing and egg and dairy production cause extensive harm to animals. Most people care about animals and don't want them to suffer. So most people would not willingly support the industry of animal agriculture. What carnism does is: it distorts our perception and numbs our feelings, so that we act against our values without realizing what we are doing".
Director: Massimo Leopardi
Editor: Julia Ovchinnikova